We Book Security Meetings.
You Close Them.
Cold email outreach that actually sounds like it came from a security person. We handle the entire outbound engine for MSSPs, vCISO firms, and managed security providers. You pay nothing until meetings hit your calendar.
Great at Security. Struggling With Pipeline.
You can protect any network and advise any board. But finding the next client? That part sucks.
Cybersecurity service firms face a unique lead-gen problem
Your team is great at the work. You manage SOCs, advise boards as fractional CISOs, and run 24/7 security ops. But none of that helps you fill the top of your sales funnel.
You have tried referrals, LinkedIn posts, maybe even hired a junior SDR. Nothing sticks. Meanwhile, your competitors are landing contracts and retainers that should have been yours.
Generic lead-gen agencies are no better. They do not know an MSSP from an MDR provider, cannot talk to IT directors without sounding clueless, and send the same bland templates to everyone.
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No dedicated SDR team
Hiring, training, and managing an outbound sales rep is expensive and distracting for a 5-50 person firm.
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Cold email is deeply technical
Domain reputation, inbox warmup, deliverability monitoring, reply handling -- it is a full-time discipline.
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Generic agencies miss the mark
They lump you in with HVAC and dental. CISOs can smell a generic template from a mile away.
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Referrals do not scale
Word of mouth is great until you need predictable monthly pipeline to plan hiring and growth.
From Zero to Booked Meetings in 4 Steps
We run the whole outbound machine. You stay focused on client work.
Build Your Target List
We nail down who you want to reach -- industry, company size, tech stack, compliance triggers like CMMC deadlines or cyber insurance gaps -- then pull a verified prospect list.
AI Writes a Real Opener
Our AI researches each prospect individually -- a compliance deadline hitting their industry, a breach in their sector, a new IT director hire on their careers page. Every opener is different because every prospect is different.
Emails Send From Our Infrastructure
Sequences go out from fully warmed, dedicated sending domains with SPF/DKIM/DMARC locked down. Follow-ups and reply handling are baked in. Your primary domain is never touched.
Meetings Land on Your Calendar
Interested prospects get qualified against your criteria and booked straight onto your calendar. You show up and close.
Not Another Generic Lead-Gen Agency
We only do cybersecurity. Every sequence, every research workflow, every piece of copy is written for security buyers.
Cybersecurity-Native
We know the difference between MSSPs, vCISO retainers, MDR, and SOC-as-a-service. Our emails land because we understand what your buyers actually worry about.
Every Email Is Researched
Every opener references something real -- a compliance deadline in their industry, a breach in their sector, an IT expansion on their careers page. Not {first_name} templates. Prospects reply because the email is about them.
We Own the Sending Stack
Domains, inboxes, warmup, SPF/DKIM/DMARC, deliverability monitoring, reply handling -- we run all of it so your emails actually reach inboxes.
Performance-Based Pricing
Start with pay-per-meeting. We do not get paid unless you get qualified meetings on your calendar. Simple as that.
Pick What Fits
Start with pay-per-meeting. Move to a retainer when the numbers make sense.
Performance Pilot
30 days. You only pay when a qualified prospect sits down with you. Walk away anytime.
- Pay-per-meeting only
- Full ICP buildout
- AI-personalized sequences
- Managed sending infrastructure
- Weekly performance reports
Retainer + Performance
Lower per-meeting cost with a modest retainer. For firms that have seen the pilot work and want more volume.
- Everything in Pilot
- Priority campaign launching
- A/B testing and optimization
- Dedicated account manager
- Monthly strategy sessions
Flat Retainer
Fixed monthly cost, no per-meeting cap. For firms with 90+ days of data who know it works.
- Everything in Retainer
- No per-meeting cap
- Multi-campaign support
- Monthly strategy sessions
2 Pilot Slots Open This Month
We are taking on a handful of cybersecurity firms to prove the system works. Pilot clients pay nothing unless we book qualified meetings on your calendar.
Common Questions
It depends on your niche, your offer, and how tight your target list is. We will give you a straight answer during onboarding based on what we know about your market, and we refine targeting as real data comes in over the first 60 days.
We define exact criteria together during onboarding. At minimum: the prospect holds the right title (IT Director, VP of Operations, CFO, or similar), works at a company that matches your ICP (size, industry, compliance needs), attends a 15+ minute call, and was not already in your pipeline. No-shows and unqualified leads are not counted or billed.
No. Too many variables are outside anyone's control. What we do offer is a Performance Pilot where you only pay per meeting. If we do not deliver, you do not pay. That is the guarantee.
Onboarding is about a week. Infrastructure warmup takes another 1-2 weeks. Most clients see their first meetings within 14-21 days of starting. Campaigns keep getting better over the first 60 days as we learn what works for your market.
A 60-minute onboarding call where we learn about your services, your ideal clients, and what has worked before. We handle everything else -- lead sourcing, email copy, infrastructure, sending, and booking. You will also need to share calendar access so we can schedule meetings.
No. We never send from your primary domain. All outreach goes through dedicated sending domains that we purchase, configure (SPF, DKIM, DMARC), and warm up from scratch. Your company domain stays completely untouched. If a sending domain ever had deliverability issues, we rotate it -- the blast radius never reaches you.
Those tools handle sending. We handle strategy, targeting, copy, personalization, infrastructure, deliverability, and reply management -- the whole thing. A VA with Instantly can blast templates. We write individually researched openers that reference each prospect's actual situation. The difference shows up in reply rates.
Every email includes sender identification, a physical mailing address, and a working opt-out link processed within one business day. For GDPR jurisdictions we use the legitimate interest basis for B2B prospecting and honor erasure requests fast. We currently target US and UK recipients only; additional geographies will be added after legal review.
Let's Talk
30 minutes. We will walk through your target market, give you a realistic meeting estimate, and figure out which pricing model fits.
Tell us about your firm
Whether you are a 3-person vCISO practice or a 50-person MSSP, we will put together an outbound plan that fits what you are trying to do.