Cold email that books qualified meetings for security firms.
Small security firms do great work but have zero sales infrastructure. Hiring an SDR costs $65K+/year. Generic outbound agencies don't speak the language. These firms live on referrals and hope the phone rings.
Cybersecurity service firms in US, UK, and Canada — MSSPs, vCISO consultancies, managed security providers, and MDR firms.
5-50 person firms without dedicated sales teams. Right size, right pain point.
$3-5K/mo per client = $25-40K/mo revenue. Solo operator ceiling.
With 1 VA = $75-150K/mo revenue. Same infrastructure, more throughput.
AI-written email copy plus dedicated sending infrastructure, aimed at booking qualified meetings. Every email references real signals -- CMMC deadlines, cyber insurance gaps, compliance triggers. Not templates. Not mail merge.
Apollo + custom signals identify ideal buyers by company stage, tech stack, and compliance posture.
Claude AI writes openers from real prospect data — job posts, funding rounds, breach disclosures.
30 pre-warmed inboxes, dedicated domains, full DMARC compliance. Nothing shared.
AI reply triage filters noise. Qualified meetings land directly on the client's calendar.
Cybersecurity copy, compliance signals, and buyer psychology get sharper with every client. Generic agencies can't catch up on domain knowledge.
Every campaign generates training data. Signal detection improves. Reply rates go up. The system learns what works with each send.
30 warmed inboxes, DMARC compliance, domain reputation -- takes 21+ days to replicate from scratch. Time is the wall.
Pilot clients. Zero risk entry. Pay only for results.
Standard engagement. Steady base plus pay-per-meeting.
For clients where conversion is proven. Fixed cost, no per-meeting cap.
Use our own system to prospect. Land 2-3 pilot clients on performance pricing. Prove the engine works on real cybersecurity buyers.
Convert pilots to retainer. Scale to 6-8 clients. Iterate on sequences using real campaign data.
Hit solo operator ceiling. Hire VA for reply triage and campaign ops. Target 15+ clients.
| Option | Cost | Ramp Time | Cybersecurity Knowledge | AI Personalization | Dedicated Infrastructure |
|---|---|---|---|---|---|
| In-house SDR | $65K+/yr | 3-6 months | Trainable | No | No |
| Generic agency | $3-5K/mo | 2-4 weeks | No | No | Shared |
| DIY tools | $200-500/mo | Ongoing | Self-taught | No | Self-managed |
| SEC/OUTBOUND | $3-5K/mo | 21 days | Native | Yes | Dedicated |
8-10 client ceiling. Prove unit economics. Build case studies from pilot conversions.
VA hire. 15-25 clients. $50-100K/mo revenue. Standardized onboarding and reporting.
Self-serve portal for smaller firms. The AI pipeline becomes a product, not just a service.
Adjacent verticals — compliance consulting, IT staffing. Same engine, new buyer personas.
~$5K runway for the first 60 days — domains, tools, and warmup period before revenue.
10 registered domains, 30 warmed inboxes, 6 months of tool stack, and the first 3 pilot clients.
Revenue-positive by month 2-3. The math is simple: one retainer client covers all fixed costs.
~95% gross margins from day one. No inventory. No hardware. Almost all revenue drops to the bottom line.